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Smell dating: sniffing out potential lovers (and their sweaty T-shirts)
A pair of Brooklynites are running a low-fi alternative to Tinder that matches up prospective lovebirds based entirely on their body odor — a measure of compatibility they say is far more reliable than convoluted algorithms or online dating profiles. The pair have sent T-shirts to participants around New York — mostly Brooklynites — who will stink them up by wearing them for three days straight without deodorant or cologne. Brain and Lavigne will then cut up the soiled shirts into strips and distribute them back among the dating pool. Brain and Lavigne will then match up any mutual attractions. The whole thing is partially a tongue-in-cheek art project, the pair admit, but they say they are also serious about seeing whether it works. They interviewed several scientists beforehand, and say they are eager to find out if any of the odor-based couples form real relationships. Your letter must be signed and include all of the information requested above.
Smell Dating offers you the chance to pair with someone whose smell you like - as long as they like yours, too. A new dating service is being launched, but members don't use the normal way of choosing their prospective partners. Instead of picking out pictures they find attractive, or common interests, the new service Smell Dating works on one sense alone. All you do is wear a T-shirt for three days - and nights - without deodorant and then send it back. Your item of clothing is then sniffed by others - and you get some of your own to sniff - before making your mind up on a match.
I tore the package open as soon as it arrived in the mail, plastic baggies scattering across the table like the aftermath of a drug buy. Instead of illicit substances, they contained swatches cut from the underarms of t-shirts. Studies suggested that mate choice was determined by some combination of sex hormones and immune system compatibility, as detected by the human olfactory system. Meanwhile, I would be receiving my own scent swatches from strangers to sniff and report back on. This is the way of the future , I thought. No need to rely on lists of favorite movies or activities to find a mate.